vision
We don’t just see treats as food; we see them as a tool for daily health. This project focused on the structural engineering of our treats. The “crunch” isn’t just for fun—it’s designed to act as a mechanical toothbrush for feline dental health.
Finding a texture that is hard enough to scrape away plaque but brittle enough to be safe for a cat’s delicate jaw was our biggest hurdle. We tested over 50 different “snap-points” to find the perfect density that cleans without being too hard.
Key Benefits