Growing kittens have massive protein requirements but tiny teeth. This project focused on “Micro-Crunches”—treats that are half the size of our standard line but double the nutrient density to support rapid bone and muscle growth.
Ensuring the treats are soft enough for baby teeth while still providing the sensory experience of a dry treat required a change in our process. We adjusted the dehydration time to leave just a hint more moisture for safety.
Key Benefits